КРЦОО Nordic

Round table “Music, mass media and new technologies as creative industries: challenges and opportunities” 14th of November, Reykjavik


In July, at the Northern (Arctic) Federal University named after M.V. Lomonosov (NArFU) the first round table within the project “Joining creativity” was conducted. It was attended by the representatives of Arkhangelsk, Karelia, St. Petersburg, Moscow, Denmark, Sweden and Finland. During the event participants exchanged ideas, experiences and best practices in the development of creative industries and established new contacts. This discussion of the problems faced by creative industries and the opportunities for the territory development continued a few months later in Reykjavik. In Arkhangelsk crafts and museum business were in the focus of attention, but in Reykjavik the organizers chose such areas of the creative sector as music, mass media and new technologies.

The round table was organized by the project partner: the Centre “Innovation Iceland”. It aims to increase the competitiveness of companies through the introduction of new technologies, as well as the dissemination of information and support for entrepreneurs. The round table was attended by partners and experts from Finland, Sweden, Iceland, St. Petersburg, Arkhangelsk and Karelia. The director of the Center “Innovation Iceland” Professor Thorsteinn Sigfusson opened the event by welcoming the guests and wished them fruitful work.

First of all, the participants talked about their companies and shared their experience. Then there were several detailed presentations. Tatyana Melikova, the deputy head of the concert part of the Small Hall named after A.K. Glazunov, spoke about the bright and famous annual festival – “International Conservatory Week”, held in St. Petersburg. Emilia Shӧlund, manager of the project “Krenova” from the Swedish town Skellefteå, described the tools used to support business start-ups with interesting ideas. Anna Solovyova, the professor of NArFU, spoke about the creative industries of the Arkhangelsk region, especially about musical projects. The co-founder of the company “Novomatic Lottery Solutions”, which provides software for online games, Ólafur Ragnarsson made a presentation on the development of computer games and the advanced technologies in Iceland. After the presentations there was a panel discussion on the topic of identifying challenges faced by the creative industries and their solutions. The main problem is that the “creative industries” is a very broad concept with unclear meaning. In addition, each industry has its own problems, which confirms the need for a common approach to the definition and specialized to each particular direction. It was noted that sufficient government support exists: for example in Sweden there is a national strategy for support of the creative cultural industries, and each region makes its own proposals, and in Finland there is a document which is devoted to 100 years of independence, where the support of the creative sector is mentioned.

After the round table there was a meeting of the expert group of the project, where partners discussed issues related to the completion of the project and the ideas of its continuation.

In addition, the round table participants had the opportunity to see the innovative technology of Iceland. They had visits to the “CCP Game Company” - one of the most popular in Iceland company which produce video games based on virtual reality. They also visited Innovation house, where there are companies which elaborate the Internet browser and computer games.

Thanks to the project “Joining creativity” experts and representatives of the creative industries from the Northwest Russia and the Nordic countries convinced that Iceland is an amazing country that can surprise not only by its nature and football, but also by its high level of development.